about

I’m a generalist by nature: I care about how people work, how systems work, and what happens when the two collide.

I work with technology, but my focus has always been human: and the small choices that shape who we become — at home, in school, and inside teams.

I use tech, I love it, I’m good at it. Call me tech savvy. I’m just not willing to pretend it doesn’t shape us. That tech, AI, digitalization, has no negative impact on us.

Technology is extraordinary. Truly. We’re (the world) going to build things that save time, reduce suffering, expand access, and solve problems we couldn’t solve before.

But the questions matter: how we use it, where we use it, and who it’s built for.

And there’s another question I can’t get out of my head: what happens to us, while we build all of this?

Because I can see it — little by little — how human abilities get optimized out.

Attention. Patience. Judgment. Emotional literacy. The ability to sit with complexity. The willingness to be kind when it’s inconvenient. It doesn’t disappear overnight. It erodes slowly, replaced by speed, convenience, and endless input.

And it’s not just “us.” It’s our kids.

I’m definitely not here to romanticize the past or demonize the future. I’m here because I don’t want us to lose the most human parts of being human — the parts that make life worth living, and make us safe for each other.

ygwywwywyw what

YGWYW = you grow when you wonder. And YGWYW is what happens when someone who loves technology refuses to outsource the human parts of being human. I care (maybe too much, if that’s possible) about what speed, noise, and optimization do to our minds — and what we lose when everything becomes efficient, measurable, and empty.

what exists now

Soft Thinking is the very first release. It’s more philosophical than tactical (but still tactical somehow). A minibook on metacognition, pressure, and the conditions that shape thought. Thoughts about thoughts.

The Black Book is a practice/journal book. A small place to write by hand and return to your own mind. To stay with what’s there long enough to understand it, or simply get it out of your head.

what’s coming

Over time, YGWYW will expand into heavier tools — toolkits designed for judgment, integrity, and clear thinking in real-world complexity.

I’m also building games — both physical and digital — as another way to train human abilities without turning it into ”self-help”.

for whom

For parents, educators, leaders, deep thinkers. For me, for you.

For individuals (adults and kids) who want language, tools, and play that support clarity, emotional literacy, attention, judgment, and the simple practice of being a decent human.

For schools and preschools that want materials that can live in everyday life. Practical ways to train empathy, cooperation, reflection, and social intelligence. In a human, age-appropriate way.

For workplaces, especially small and mid-sized teams. Workplaces where the quality of judgment, communication, and collaboration shapes everything: culture, outcomes, and how people feel at the end of the day.